BCIL Japon - Official Website


Bernard Cendron

Luxury, for the Japanese consumers, is part of a lifestyle which began in the eighties. The japanese clientele has learned to discover and enjoy goods offering a traditional value, hand crafted, with a recognizable logo and high price.

Thanks to my extensive experience in the various segments of the luxury market, I have come to fully understand the meticulous taste of the japanese population for refined products.

Since March 2011, this sector enjoys a renewed and sustained growth, thanks to new generations of young consumers eager to own luxurious european products.

Bernard Cendron